He is suing Tinkoff for 24m rubles for not honouring the contract and breaking the agreement.
Tinkoff has launched its own legal action, accusing Mr Argakov of fraud.
'Golden Brown', by the Strangers, was picked up by Waitrose for a 2008 advert about autumn - only the punk band weren't talking about demerara sugar.
My first reaction was: 'Are they advertising Christmas heroin or something?Mr Argakov was only ordered to pay an outstanding balance of 19,000 rubles (£371). They said what usually their borrowers say in court: 'We have not read it',” said Mr Mikhalevich.But now Mr Argakov has taken matters one step further.The decision came after a request from Cook County Sheriff Tom Dart, who wrote to both Visa and Master Card earlier this week about his concerns that the ads are fueling the sex trade -- including the trafficking of minors.Master Card agreed to remove its card earlier this week. Backpage.com, a classified-ad website, refused to comment when reached about the sheriff's initiative.