The latter says it can raise its revenues in Australia by 50 per cent over 2017/18, such is the potential in our market.
According to the Australian Bureau of Statistics, the number will continue to increase by around 63 per cent over the next 20 years or so, from 2.1 million households in 2011 to almost 3.4 million in 2036.
The growth in the number of users has been fuelled by: Australia, just like the rest of the world, has been experiencing a steady increase in the number of internet users over the last two decades.
There are now 86% Australian households, representing 7.7 million, with access to the internet up from 65% in 2008.
The author of the study, Professor in Psychology at the University of Chicago, John Cacioppo said of the findings, "These data suggest that the internet may be altering the dynamics and outcomes of marriage itself."The new study does indeed suggest that as the way we communicate and interact with the world and each other changes because of technology – including and especially the internet and smart phones - how we court and think about relationships needs to catch up.
As Maureen O' Connor wrote in the New York magazine of the changing way we think about online dating, "[O]nline dating" is no longer a separate genre of romance.